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This site nichem.com has the following on the web site, "Welcome to Nichem Activated Carbon Supplier." Our analyzers noticed that the webpage also said " That last drink of refreshing ice cold water you had probably came through a Nichem carbon activated charcoal filter." The Website also stated " By expanding and diversifying our product line, Nichem attains the goal of satisfying unique customer demands. Samples will be sent following a formal request. Personal meetings and in-plant review may be arranged in advance. Should you have an urgent request, do not hesitate to call our main of." The website's header had activated carbon as the most important keyword. It was followed by carbon activated, filtration, and activated carbon systems which isn't as ranked as highly as activated carbon. The next words the site used was impregnated carbon. impregnation was also included but will not be seen by search crawlers.